Long Live Luella!

Bored of neutrals already? Take a leaf out of Luella’s book and have a Spring Fling with candy brights, pastel pops, bows and polka-dots galore!

Rumours has it that Jaeger‘s soon to be launched diffusion line ‘Boutique’ is aimed at the ex-Luella girl.

Luella S/S 2010 RTW

It seems other high street suspects have jumped on the Luella-wagon trend wise, and whilst it’s no crime whatsoever to take inspiration from another brand, these BooHoo.com Matalan and  F&F Tesco dresses seem to be a copy too far, But then again i’m all for looking like I can afford Luella.

F&F floral printed heart cut-out dress £22, Tesco

Tala cut-out heart prom dress £22, Boohoo.com

Matalan's blatent rip-off complete with identical accessories

Here’s Alexa Chung in her genuine Luella cut-out heart frock:

Alexa Chung in Luella S/S 2010

Poor Luella would be turning in her candy floss-lined, polka-dot grave! There are rumours of a resurrection for the brand if new backers materialise, although Luella failed to show an A/W 2010 RTW collection at London Fashion Week in February and the Spring/ Summer line wasn’t put into production.

Check back here for more updates on Luella’s future (hopefully) soon!

The good news on the other hand, there are Luella bargains to be had a-plenty via Urban Outfitters, The OutNet.com (whom I’m in a huff with for not bagging anything in the £1 sale earlier today, boo) and Luella’s Bicester Village outlet store where I picked up a pair of  ‘so on-trend it hurts’ khaki safari shorts for £49 from the Luella S/S 2009 RTW collection (pic of me to follow!)

More Luella-a-Likes (almost all from New Look- copycats!) for Luella fans including Alexa, Pixie and Peaches Gelof, Nicola Roberts, Zooey Deschanel and Princess Beatrice to pick from:

F&F Collection bow dress

Polka dot slingback £20, New Look

Spot bow belted skirt £20, New Look

Spot trousers £30, New Look

The real deal by Luella: can't tell the difference!

Love heart dress £40, New Look

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